HUASCA

OVERVIEW

Huasca is a hotel where people go to seek healing through the use of ayahuasca. This hotel caters to health-conscious individuals ages 21-35 who like to live lavish and enjoy the taste of exotic flavors. Tinge is brewed with alkaline mineral water, fermented cane sugar, and a hint of tropical fruit.

SOLUTION

For the brand, I chose a tropical theme that helps differentiate them from their competitors. I used a typeface called Blenny to create a modified logo that has a tropical feel. The vertical display font on the can is called Mensch. I used it’s inline and bold weight with contrast to create a focal point on the flavor names. Lastly, I kept the artwork and the colors minimal to convey a high end aesthetic.