OUTMOST

a sustainable climbing rope company made for adventure
CATEGORY

Spray Paint

TYPEFACES

Druk
Univers

INDUSTRY

Arts & Crafts

DURATION

3 weeks

DELIVERABLES

Spray Can
Swag
Website
Social Media

KEYWORDS

Graffiti
Urban
Grunge
Hardcore


OVERVIEW

Outmost is an environmentally conscience brand that specializes in making climbing rope from recycled material. The target audience is for people ages (25-35) who are environmentally friendly and like to go rock climbing. The ropes are made of high quality material, designed for durability and lightweight.

SOLUTION

For the brand, I created a bold logo to represent the ruggedness of the rock climbing lifestyle. For differentiation from other rocking climbing brands I decided to use a cardboard sleeve for the packaging. Also, I went with a monochrome color system as well to help customers tell the sizes of rope apart.

PROCESS
LOGO
TYPOGRAPHY
Obviously
Regular
Obviously
Super
COLOR
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