OUTMOST

OVERVIEW

Outmost is an environmentally conscience brand that specializes in making climbing rope from recycled material. The target audience is for people ages (25-35) who are environmentally friendly and like to go rock climbing. The ropes are made of high quality material, designed for durability and lightweight.

SOLUTION

For the brand, I created a bold logo to represent the ruggedness of the rock climbing lifestyle. For differentiation from other rocking climbing brands I decided to use a cardboard sleeve for the packaging. Also, I went with a monochrome color system as well to help customers tell the sizes of rope apart.