VOICE

OVERVIEW

Voice is a conference for voice enabled technologies. The conversational AI industry has accelerated and is experiencing high-value integrations across brands, enterprises, and industries. Automation, authentication,  natural language processing, cloud computing and connectivity are the key ingredients ushering in the era of ambient computing. Voice needed a cohesive brand system for the conference.

SOLUTION

For the brand, I created a unique hand-lettered logo inspired by graffiti art. My font explorations lead towards mixing Druk with Univers. I paired Univers with Druk due to their similarities and high contrast within their weights. Lastly, I used a greyscale color palette to create a system that works for every color on the can.